Award-winning fifth-generation British bedmaker Harrison Spinks has announced its expansion into Indonesia through an exclusive partnership with Duta Abadi Primantara (DAP), one of Southeast Asia's leading premium mattress retailers. This marks the first time the brand's handcrafted British Luxury Collection will be available to Indonesian consumers, reinforcing Harrison Spinks' growing international presence.
© Harrison Spinks
The collaboration follows the signing of a Distribution and License Agreement, under which Harrison Spinks products will be introduced across five of DAP's premium retail stores. This launch forms part of the company's ongoing global growth strategy, with Harrison Spinks' beds and mattresses now available in 21 countries worldwide.
Established in 1840, Harrison Spinks is renowned for its heritage craftsmanship, innovation, and sustainability. Its mattresses are handmade in Yorkshire, UK, using locally sourced natural materials such as British wool and linen flax, alongside its proprietary micro pocket spring technology. The company's dedication to quality and responsible production has earned it multiple King's and Queen's Awards for Enterprise in Sustainable Development, Innovation, and International Trade.
Nick Booth, Managing Director at Harrison Spinks, commented:
"Introducing our bespoke luxury beds and mattresses to Indonesia marks an exciting milestone in our international journey. Partnering with DAP, the market leader in Indonesia and a company that truly appreciates the quality and heritage of British luxury, gives us the perfect opportunity to share the care and passion behind our craftsmanship with even more customers across Southeast Asia."
He added, "Our recent King's Award for International Trade recognises our exceptional overseas growth and underlines our position among the UK's leading exporters in the bedding sector. This partnership is another step forward in our mission to bring responsibly made comfort and luxury sleep to consumers worldwide."
Anthony Setiawan, President Director of DAP, said:
"This launch represents our commitment to elevating Indonesia's luxury standard, setting a new benchmark for natural quality, sustainability, and ethical sourcing. Harrison Spinks is not merely a mattress brand; it's a statement of timeless British craftsmanship and innovation that brings peace of mind and superior comfort to our customers."
A selection of five luxury models and one mattress enhancer from the British Luxury Collection will be available in select DAP stores from November 2025.
More information:
Harrison Spinks
www.harrisonspinks.com
