Bensons for Beds has announced a strategic partnership with Snap Finance UK, a move designed to make furniture shopping more accessible and inclusive for millions of British consumers. The collaboration will integrate Snap's innovative point-of-sale (POS) finance solutions into Bensons' online and in-store purchasing experience, supporting customers who are underserved by traditional credit providers.
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The partnership will enable Bensons for Beds to serve a wider demographic, converting more potential declines into approvals through Snap's AI-driven decisioning technology and risk-based pricing model. This approach tailors credit to individual affordability, aligning with responsible lending principles while improving customer access to essential home products.
Customers will benefit from Snap's virtual Visa card, compatible with Apple Pay and Google Pay, and accessible via the Snap Wallet app. This system allows for seamless, contactless payments and real-time visibility of repayment plans. With no complex integration required, the solution allows Bensons to deploy flexible financing options quickly across its 185 stores nationwide and online platforms, reducing purchase friction and enhancing the shopping experience.
Snap's second-line lending capability, its ability to approve credit for customers typically declined by primary lenders, is central to the partnership. It offers Bensons an opportunity to grow sales, improve conversion rates, and strengthen customer loyalty, particularly among the 20.2 million UK adults classified as financially underserved due to low or thin credit files.
Andy Smith, CEO of Snap Finance UK, described the partnership as "a vital step toward fairer access to essential, quality purchases," adding that Snap's technology "enables retailers like Bensons to turn declines into approvals and deliver a more inclusive finance experience."
Steve Adlington, Head of Services at Bensons for Beds, emphasized the alignment between the two brands' missions: "Sleep isn't one-size-fits-all, and finance isn't either. With Snap, we can offer responsible finance options to more customers and help them create better homes through affordable, flexible payments."
Founded in 2017, Snap Finance UK has grown to serve more than 3 million customers and 20,000 retail partners worldwide, championing inclusive finance through advanced data-led credit decisioning. The partnership marks another step in Bensons for Beds' strategy to enhance customer experience through technology-driven, ethical lending solutions.
More information:
Bensons for Beds
[email protected]
www.bensonsforbeds.co.uk
