Natuzzi Italia has been awarded the Gold MUSE Design Award 2025 for Amama, a visionary project created in collaboration with Italian designer Andrea Steidl.
Following the international success of Mirai, which earned six design awards globally—Amama marks another milestone for the brand, further solidifying Natuzzi's reputation for merging innovation, craftsmanship, and Mediterranean warmth.
© Natuzzi
Symmetrical in form and concept, Amama takes its name from a palindrome, reflecting its defining feature: a double-sided sofa designed to foster both convivial interaction and intimate family comfort. The piece reimagines the living room as a shared, fluid space, where design elegance meets social functionality.
Described by Natuzzi as "a natural centre of conviviality," Amama represents the brand's enduring commitment to harmony and human connection through design. It embodies Natuzzi's Harmony Living philosophy—blending Italian craftsmanship, timeless style, and Mediterranean spirit into a cohesive expression of contemporary living.
"Designing your home is a meaningful journey," said the company. "Our expert interior design consultants will help you create a space where every detail reflects your style and our Harmony Living philosophy—blending Mediterranean warmth, Italian craftsmanship, and timeless elegance."
Manufactured in Natuzzi's Italian factories according to the highest international standards, Amama showcases the brand's dedication to sustainability and quality. All leather used in its production is crafted in Natuzzi's in-house Italian tannery, employing environmentally conscious methods that ensure both beauty and responsibility.
The Gold MUSE Design Award celebrates excellence in innovation, creativity, and design impact. For Natuzzi Italia, Amama is not only an award-winning product but also a continuation of its mission to design furniture that inspires emotional connection and enduring comfort.
More information:
Natuzzi
www.natuzzi.com
