Following three successful trade fair premières in Saudi Arabia in 2025, Koelnmesse is stepping up its commitment and reorganising sales throughout the region. The cooperation arrangement with its previous sales partner, ifp, for the ten countries in the region – United Arab Emirates, Syria, Lebanon, Jordan, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain and Iraq – concludes on 31 October 2025. From 1 November 2025, Koelnmesse will intensify its strategic partnership with the international network of foreign chambers of commerce. It has managed to add new sales partners: The German-Emirati Chamber of Commerce and Industry (AHK) in Dubai, and The Delegation of German Industry and Commerce in Saudi Arabia, Bahrain and Yemen, located in Riyadh. The Foreign Chamber of Commerce in Cairo already works on behalf of Koelnmesse and will oversee not just sales in Egypt but marketing in Lebanon and Jordan as well.
© Koelnmesse
Going forward, the three partners will manage Middle East sales for Koelnmesse events at the Cologne headquarters and for trade fairs in third countries. "Koelnmesse is an important door opener to many international growth markets," Koelnmesse CEO Gerald Böse remarked. Specifically, Koelnmesse helps SMEs diversify and safeguard their business through broader positioning or even establish themselves in markets where they still lack a presence of their own. As Gerald Böse noted: "Our trade fairs in Cologne are a booster for companies from all over the world.
The strengthening of Koelnmesse's international presence is mainly the result of targeted activities in key markets and the cultivation of strategic partnerships. This also includes partnerships with the two foreign chambers of industry and commerce and with The Delegation of German Industry and Commerce in Saudi Arabia, Bahrain and Yemen. Gerald Böse stressed: "By distributing sales activities for trade fairs in Cologne across multiple shoulders, we expect not only to achieve greater precision in our approach to target groups but also systematically to further bolster Cologne as a trade fair location. I'd also like to take this opportunity to thank our previous sales partner ifp for their many years of successful partnership."
More information:
Koelnmesse
www.koelnmesse.de
