Independent experience design studio Random Studio has partnered with Victoria Beckham to launch the House of Victoria Beckham, an immersive installation at the Selfridges Corner Store in London. The pop-up offers visitors a first glimpse into the designer's combined fashion and beauty universe, coinciding with the launch of a Netflix documentary series chronicling her brand's growth.
© Random Studio
"At Random Studio, we specialise in bringing spaces to life through a combination of beautiful, thoughtful, design and cutting-edge technology, creating environments that go beyond traditional retail or exhibition spaces. Our approach focuses on crafting stories that people can walk through, touch, and feel, evoking emotions and creating memorable experiences that resonate long after visitors have left," said Daan Lucas, Random Studio.
The installation integrates elements of Beckham's personal style and home, including a graphical archway connecting the fashion and beauty spaces and references to her iconic staircase. Garments, beauty products, and accessories are displayed alongside design details that evoke the intimacy of her home, creating a welcoming and emotionally resonant environment.
"I wanted to create an immersive experience that would feel like an extension of my creative world, but also of my home – intimate and full of personal touches," said Victoria Beckham.
© Random Studio
Random Studio has a portfolio of experiential projects for global brands including Nike, Glossier, Jacquemus, and Ferrari, consistently pushing the boundaries of retail and exhibition design. The pop-up at Selfridges will remain open to the public until 1 November.
More information:
Random Studio
www.random.studio.com
