Italian craftsmanship and automotive performance converge as Giorgetti and Maserati launch their exclusive collaboration in the United Arab Emirates, ahead of the opening of the first Giorgetti monobrand store in Dubai. The new store, created in collaboration with Atelio, the design division of Vivium, is set to open in early 2026.
© Giorgetti
Following European presentations in Milan, Paris, and London, and an overseas debut in New York, the Giorgetti Maserati Edition collection of furniture and the one-off Grecale Maserati Giorgetti Edition car are being unveiled at the Al Tayer Motors Maserati showroom in Dubai. The showroom, the largest display area in the world, provides a prestigious setting to celebrate Italian excellence in one of the world's capitals of luxury and innovation.
The debut in the Emirates highlights the strategic importance of the Middle East market for Giorgetti, with a further monobrand store planned in Riyadh, reflecting the brand's growing regional presence.
Jointly designed by the Giorgetti and Maserati teams under the guidance of Giorgetti's Creative Director Giancarlo Bosio and Maserati's Head of Design Klaus Busse, the Giorgetti Maserati Edition interior collection and the Grecale Maserati Giorgetti Edition car "are distinguished by a unique design inspired by dynamism and movement."
The collaboration represents a "genuine creative dialogue in which each brand inspires the other, opening new perspectives and giving shape to novel challenges." It is founded on shared Italian values: "meticulous attention to detail, the pursuit of perfection, and the desire to offer unique experiences." Both brands embrace the Italian concept of "beautiful and well-crafted," appealing to a refined audience that demands uncompromising quality.
The partnership marks the beginning of a long-term journey, with plans to develop new living areas and additional products resulting from the synergy between Giorgetti and Maserati.
More information:
Giorgetti
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www.giorgettimeda.com
