British furniture brand Swyft is opening its first physical store, Store 01, on 25 October in Islington Square, London. The two-floor showroom will feature the brand's full range, including sofas, beds, chairs, dining and living furniture, office essentials, and recently launched accessories and lighting collections, allowing customers to experience products "in real life".
© Swyft
Founded in 2019, Swyft has built a reputation for easy-to-assemble furniture with fast delivery and tool-free assembly. The new store marks the brand's expansion from online-only retail to high street presence.
Keiran Hewkin, co-founder and CEO of Swyft, said the store reflects the company's mission to make "great, timeless design as accessible as possible" and provide customers with the opportunity to explore the range in person.
The showroom has been designed to embody Swyft's values, prioritising "thoughtful design, quality craftsmanship, and a fuss-free shopping experience". The launch is part of Swyft's broader growth strategy, which includes recent expansions into Germany and Ireland, supported by investment from new owner Sleep Brands.
The opening of Store 01 represents a significant step in Swyft's journey, bringing its online success to a physical retail environment and signalling plans for further showrooms.
Source: www.furniturenews.net
