The Competition and Markets Authority (CMA) has confirmed that its case against Emma Sleep will be heard in the High Court on 3 June 2026, with proceedings expected to last three days. The action follows the CMA's investigation into Emma Matratzen GmbH, Emma Sleep GmbH and Emma Sleep UK Limited, collectively known as Emma Group, over concerns surrounding its online selling practices.
© Emma Sleep
Filed in October 2024 under section 215 of the Enterprise Act 2002, the case seeks an enforcement order requiring Emma Group to amend its online sales methods. The CMA alleges that the company's use of "discounts and urgency claims", such as countdown timers and "high demand prompts", may mislead consumers into making rushed purchasing decisions.
CMA Interim Executive Director for Consumer Protection and Markets, George Lusty, stated that Emma had been given "sufficient opportunity" to change its approach but failed to make the necessary reforms.
Earlier in 2025, Emma Sleep's Australian division admitted to making false or misleading claims about sale prices across its product range, further heightening scrutiny of the brand's global marketing practices.
Source: www.bigfurnituregroup.com
