To celebrate its 60th anniversary, Calia Italia unveils "Interviste d'Autore", a new editorial project that opens the doors to the brand's creative world through a series of intimate stories about its most iconic designs. The initiative shines a light not only on Calia Italia's products, but also on the visions, values, and people who have shaped the company since its founding in Matera in 1965.
© Calia Italia
The first chapter in the series is dedicated to U'Strozz, an unconventional pouf that encapsulates the brand's enduring commitment to creativity, craftsmanship, and sustainability. Designed by Calia Italia's in-house team, U'Strozz – whose name means "rags" in the Matera dialect – serves as a manifesto of circular design.
Handcrafted using production scraps, each piece is entirely unique, transforming discarded materials into expressive, functional forms. Its structure is made from chipboard, the padding from eco-friendly polyurethane foam, and the distinctive stitching varies depending on the chosen leather or fabric, giving each model its own character and texture.
Also available in an Eco version, U'Strozz pushes the circular economy concept even further. It features a base made of FSC-certified wood and is upholstered exclusively in "ecosafe" fabrics made from recycled materials.
Inspired by the sight of bundled newspapers and the desire to turn what remains into something new, U'Strozz symbolises a design philosophy that rethinks, recovers, and reinvents. It embodies a way of designing that reflects a deeper way of being—where beauty, responsibility, and innovation coexist seamlessly.
© Calia Italia
"Interviste d'Autore" will be released monthly, with each episode presenting a new story and perspective on six decades of Calia Italia's creative heritage. Through this format, the company aims to celebrate its evolution—from artisanal origins to a contemporary, future-oriented brand known for sustainable excellence and Italian craftsmanship.
With U'Strozz as its first protagonist, Calia Italia begins its anniversary year by reaffirming a vision that connects design and sustainability, past and future, tradition and transformation.
More information:
Calia Italia
[email protected]
www.caliaitalia.com
