Apple has reopened its flagship Ginza store in Tokyo following a comprehensive redesign by Foster + Partners, creating a space that integrates Apple's products, services, and experiences within a striking, environmentally responsive setting.
© Foster + Partners
The redesign introduces natural daylight throughout the store, balcony-like areas overlooking Ginza's streets, and warm wooden panelling that nods to traditional Japanese design. Floors are connected through double-height openings to enhance vertical connectivity and visibility, while varied table and seating heights accommodate all customers. A dedicated Genius Bar on level four offers personalised services, reinforcing Apple's focus on customer experience.
The building is defined by a uniform structural grid supporting bespoke façade treatments across its multiple levels. The lower two levels feature a clear glass façade, animated by the continuous movement of lift cars along Chuo-dori, the district's main shopping street. The upper levels incorporate a double-skin façade with automated louvres that adjust to sunlight, shading interiors while regulating temperature. By night, warm artificial lighting highlights the building's layered façades.
Commenting on the project, Stefan Behling, Head of Studio at Foster + Partners, said: "The external expression of the building is calm but strong. The interior creates a tranquil oasis, with a sequence of generous double-height spaces that draw customers up through the store, offering surprise and delight at every level."
David Summerfield, Head of Studio at Foster + Partners, added: "The building is designed to be environmentally responsive, with a louvre shading system that automatically adapts to changing light conditions throughout the day. The façade design references traditional Japanese architecture, with clear lower levels to maximise inward and outward views – and diffused upper levels for greater privacy."
Like all Apple Retail stores, Apple Ginza operates on 100 percent renewable energy, reflecting the brand's commitment to sustainability.
Customers can enjoy exclusive services such as personalised shopping sessions with an Apple Specialist, monthly financing options, and device upgrades through the Apple Trade In programme. Additionally, the store features a dedicated Apple Pickup area, enabling online orders to be collected in-store at convenient times.
Apple Ginza represents a fusion of technology, design, and customer experience, offering a serene, immersive retail environment while celebrating both contemporary architecture and traditional Japanese aesthetics.
More information:
Foster + Partners
www.fosterandpartners.com
