Charlies, the regional retailer renowned for its wide-ranging home, garden, and lifestyle products, has officially opened its ninth store in Cheltenham, located on Tewkesbury Road. The launch marks a significant milestone for the company, which began as two army surplus stores in Mid-Wales and has since grown into a prominent regional retailer with a thriving online presence.
© Charlies
The new store offers a comprehensive selection across Home & Kitchen, Gardening, Clothing & Footwear, Outdoor Living, Tools & DIY, Camping, and Pet supplies. Shoppers can explore premium kitchenware from brands including Le Creuset, Tower, and Smeg, alongside trusted household essentials designed to combine practicality with timeless style.
Charlies' Gardening department features expert-approved tools and accessories from Stihl, Webb, Gardena, Smart Garden, and Zest, catering to every scale of green space, from small pots to extensive vegetable patches. Complementing this, the Outdoor Living collection showcases rattan and metal garden furniture from Bramblecrest, Kettler, and Hartman, as well as BBQs and pizza ovens from Ooni, Grillstream, Kamado Joe, and Traeger, perfect for creating summer-ready spaces.
In Clothing & Footwear, the Cheltenham store offers countryside classics from Barbour and Joules, alongside practical outdoor wear from Regatta and Kaiwaka, plus footwear designed for comfort and durability, including Hunter wellies and Skechers. The Pet section features top brands such as Henry Wag, Wahl, and Joules Pets, offering food, toys, and accessories for dogs, cats, birds, and fish.
Tools & DIY enthusiasts can find everything from hand tools to power equipment from Tactix, Einhell, and CSL Tools, while the Camping range provides tents, stoves, sleeping bags, and accessories from Coleman and Vango for memorable outdoor adventures.
Commenting on the opening, Charlies emphasised: "Whether you're refreshing your home décor, upgrading your garden tools, planning your next outdoor adventure, or simply treating yourself, our friendly team in Cheltenham is ready to help you find exactly what you need."
The Cheltenham store also transforms for the festive season with Christmas displays, trees, wreaths, and decorations from Lemax, NOMA, Premier, and Three Kings, offering inspiration for every style.
Charlies combines trusted brands, exceptional service, and great value, creating a one-stop shopping destination for the local community. The Cheltenham store is now open, inviting shoppers to explore and experience the Charlies way, relaxed, enjoyable, and full of ideas for home, garden, and lifestyle.
More information:
Charlies
www.charlies.co.uk
