French kitchen and joinery specialist Caséo has continued its growth, opening nine new points of sale between mid-September and mid-October, bringing its network to 117 locations. New stores launched in Arras, Champagnole, Châtellerault, Crolles, Loches, Paris (7th and 14th arrondissements), Sarlat, and Yzeures-sur-Creuse. Additional openings, including Agen, Draguignan, and Langon, are planned in the coming months.
© Caséo
The brand also inaugurated its new headquarters in Sainte-Catherine, near Arras, moving from its previous Saint-Laurent-Blangy site. The modern facility features coworking spaces, meeting rooms, and a gym, reflecting Caséo's focus on employee comfort and well-being.
Caséo's back-to-school commercial campaign, "Mission Rénovation," ran from 15 to 27 September, driving store visibility through nearly three million leaflets, more than 200 national radio spots, over 3,000 local radio mentions, and extensive digital marketing.
The combined strategy of network expansion and marketing activity has contributed to a 10% increase in turnover by the end of August, according to Caséo management. Each new store also benefits from tailored local commercial initiatives to boost early engagement and brand recognition.
Source: www.meuble-info.fr
