Eschborn-based Beko Europe has appointed Akin Garzanli as its new Chief Executive Officer (CEO) and Chief Commercial Officer (CCO) for the European region. He succeeds Ragip Balcioğlu, who will assume the role of Chief Marketing and Strategy Officer for the global brand.
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Garzanli began his career with Beko in 2002, holding various key positions across sales, product management, marketing, and customer service. In 2018, he became Global Customer Care Director, and in 2020, Global Brand Director. From 2022, as Chief Marketing Officer, he led a global marketing team managing 22 brands in over 55 countries, overseeing brand management, marketing communications, industrial design, product management, and household appliances. Since 2023, he has also been responsible for Beko's operations in the Middle East, Africa, and the CIS region.
His appointment reflects Beko Europe's ongoing strategic focus on strengthening brand presence and operational leadership across global and regional markets.
Source: www.moebelmarkt.de
