Hug Rug, the pioneering creators of the original washable rug, has unveiled a full brand refresh, a redesigned website, and new product launches to celebrate its 18th anniversary.
© Hug Rug
Founded in 2007 in Huddersfield, Yorkshire, Hug Rug continues to craft its rugs and doormats in the region, celebrating British heritage and craftsmanship while embracing a future defined by sustainability and style. The rebrand coincides with the unveiling of a new online destination, alongside the launch of the Autumn-Winter Collection.
"18 years is an exciting milestone for us, and we look forward to celebrate our journey so far whilst also looking forward to the next 18 years and beyond," said Lizzie Mosley, Creative Director at Hug Rug. "Our Yorkshire roots and British craftsmanship are at the heart of Hug Rug, and we hope that with our rebrand and new website we can better tell this story. With our refreshed identity, we put our passion for style, sustainability and practicality at the forefront, evolving the brand whilst staying true to who we are."
Part of the Phoenox Textiles family, Hug Rug's rebrand not only acknowledges its 18 years but also celebrates over 70 years of British manufacturing heritage. The company operates from its family-run Yorkshire mill, established in 1954, where it continues to prioritise recycled materials and environmentally conscious processes. The new visual identity elevates Hug Rug's heart icon while emphasising its approachable tone of voice, championing sustainability, UK production, and products that merge function with aesthetic appeal.
Alongside the rebrand, the company's new website launched on 18 September. Designed to immerse customers in the Hug Rug story, it highlights both product quality and the people and processes behind the brand. Fresh photography invites consumers to 'shop the feel', capturing the plush textures and intricate detailing of Hug Rug's indoor and outdoor washable mats.
To coincide with the rebrand, Hug Rug has also launched its new Autumn-Winter Collection. The designs span Eco-Washable Rugs, Doormats, and Runners, combining seasonal style with sustainability and durability.
Hug Rug's collection includes standout new pieces such as the Country Paisley Green rug (£200), Olive Branch Runner (£78.99), Twilight Garden (£200), The Lady Rose (£200), The Wildflower Patch (£200), Blossoming Vines (£420), Whimsical Woodland Green (£200), and Isla Plaid Emerald (£420).
More information:
Hug Rug
[email protected]
www.hugrug.co.uk
