'Comfort comes first,' says Viktorija, Project Manager at Hovden. 'It's not about flashy details or passing trends, but about creating something you truly want to live with.' This clear and confident philosophy lies at the heart of Hovden's upcoming participation at the Brussels Furniture Fair this November, where the Norwegian brand, with its production rooted in Lithuania, is set to showcase its elegant, functional sofa beds to a growing European audience.
© Hovden
Expanding horizons
For Hovden, the Brussels Furniture Fair represents more than a showcase, it marks a strategic step in expanding its footprint across Europe. 'We are already building stronger relationships in Belgium,' Viktorija explains. 'Participating in Brussels allows us to better understand what customers in Belgium, France, and Denmark are really looking for. We don't just create sofas and try to sell them, we want to design for real needs with the knowledge of different companies in the market.'
This open-minded approach reflects Hovden's steady evolution from its Norwegian origins into a dynamic, cross-European brand. Its products remain deeply rooted in Scandinavian design principles, yet increasingly tailored for diverse markets and lifestyles.
© Hovden
Designing for modern living
Space is one of today's greatest luxuries, and Hovden's expertise in sofa beds speaks directly to that reality. The company's furniture seamlessly combines comfort, function, and design, a trio that defines its latest collections. 'Our sofa beds are made for everyday use,' Viktorija notes. 'They are as comfortable as a standard sofa, yet transform effortlessly into a bed when needed.'
At the fair, Hovden will unveil several highlights, including Juby, a new model developed in celebration of the company's 80 years of existence. Compact, contemporary, and crafted for smaller spaces, Juby embodies Hovden's belief that design should adapt to modern living. 'It's a simple but smart sofa, ideal for young people or city apartments,' she explains.
Alongside Juby, visitors can expect to see updated favourites such as the Anny sofa bed and the refined Grand Collection. 'With Anny, you can adjust the sitting depth for a lounge-like comfort or extend it into a bed. It's a piece that evolves with you,' Viktorija says. 'And the Grand Collection proves that a sofa bed can look every bit as elegant as a classic sofa.'
© Hovden
Innovation behind simplicity
Despite its clean aesthetic, Hovden's innovation lies beneath the surface. The brand's modular systems allow customers to customise layouts, fabrics, and mattress types, from pocket spring to viscoelastic, ensuring that every sofa feels personal. 'We want people to feel like designers of their own spaces,' Victoria remarks. 'Our role is to give them the flexibility and quality to make that happen.'
© Hovden
Comfort above all
At its core, Hovden's mission remains refreshingly simple. "When someone visits our stand, I want them to feel comfort," says Viktorija. "Not just in the physical sense, but in the way our sofas fit into their lives. When you sit down, you shouldn't want to get up, that's how you know it's right."
But true comfort goes beyond the feeling of sitting. It's also about how a sofa completes a room, filling the space in perfect proportion and harmony. Each Hovden model is designed to make the most of your interior, offering the ideal size and function for any home. With effortlessly extendable mechanisms, a Hovden sofa easily transforms into a comfortable bed, no strain, no compromise, just pure ease.
Because at Hovden, comfort is not only something you feel, it's something you live. Thoughtful ergonomics and Scandinavian design come together to create spaces where every detail contributes to a better everyday life.
© Hovden
More information:
Hovden
Brussels Furniture Fair, 2025
Hall 4, stand 112
November 2-5, 2025, Brussels Expo
[email protected]
www.hovden.lt
+370 603 66 367
Lithuania
