Danish home retailer Jysk is rolling out its new global strategy, focusing on store expansion in existing markets and major European cities while investing in digital infrastructure to better integrate physical and online channels. The plan aims to strengthen local presence and tailor offerings to cultural and regional customer preferences.
© Mino Surkala | Dreamstime
Key points:
- Investment: 2 billion DKK (~€268M) in IT solutions, online shopping platforms, and customer interaction technologies.
- Store growth: Prioritizing new stores in markets where Jysk already operates, and in major cities such as Madrid.
- Customer focus: Adapting offerings to diverse lifestyles and local needs in products like sleep, garden furniture, and interior lighting.
- Digital modernisation: Following a successful previous investment of 4.7 billion DKK in the "3.0" store concept, digital channels are now a priority to provide seamless shopping experiences across platforms.
CEO Rami Jensen emphasises that the strategy combines Scandinavian design appeal with a personalised approach, ensuring relevance for customers of all ages and lifestyles across Jysk's global footprint of 3,500 stores in 50 countries.
Source: www.meuble-info.fr
