Sunbrella has introduced Sunbrella Interiors, a new sub-brand focused on indoor living. The launch, announced ahead of October's High Point Market, marks the company's strategic move into soft furnishings and home décor.
© Sunbrella
The portfolio includes plush chenilles, refined bouclés, window treatments, throws, and other accent products, all designed for durability and ease of maintenance. Fabrics are stain-resistant and engineered for long-lasting use, building on Sunbrella's reputation for performance.
Suzie Roberts, VP and GM of furnishings, highlighted the brand's commitment to combining durability with comfort and style. Sunbrella Interiors will be available in retail stores in 2026, supported by marketing initiatives including sampling programs, signage, point-of-purchase displays, training, and consumer advertising across print, streaming, and digital platforms.
Source: www.homeaccentstoday.com
