Maison XXL, formerly known as XXL Maison, has officially adopted its new name as part of a strategic transformation aimed at consolidating its position in the custom-designed furniture market and preparing for international expansion.
© Mobilier Design
Founded in 2008, the brand has built a reputation for modular, expressive, and personalised furniture. Founder Nacer Bekki stated the rebranding reflects the company's current reality and fifteen years of commitment to quality, customer service, and value creation.
The company emphasises co-creation and customer involvement, allowing clients to personalise materials, dimensions, and finishes. This approach is supported by close collaboration between sales consultants, designers, and craftspeople, all focused on delivering high-value, custom-made furniture.
Maison XXL is gradually rolling out a redesigned store concept, featuring immersive showrooms and a dedicated corner called "The Workshop," where customers can explore samples and design their own furniture with expert guidance.
The rebrand is further illustrated through a manifesto film, scheduled for early 2026, which highlights Mediterranean living, indoor-outdoor integration, and human connections.
The move signals Maison XXL's ambition to assert its identity, expand its reach, and strengthen its reputation as a leader in the high-end customised furniture sector.
Source: www.univers-habitat.eu
