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Ruggable ushers in a new era of washable rugs with All-in-One system

Ruggable, the pioneering brand behind machine-washable rugs, has unveiled its most significant innovation to date: the All-in-One rug system. Designed to simplify modern living without compromising style or comfort, the new one-piece system merges built-in non-slip backing with an optional cushioned pad, eliminating the need for assembly while retaining Ruggable's signature durability and washability.

© Ruggable

Since launching its patented two-piece system in 2017, Ruggable has transformed the rug category, creating a global community of loyal customers. Over the past two years, extensive research and consumer feedback guided the development of All-in-One, addressing requests for a rug that is even easier to set up and maintain.

"All-in-One is a breakthrough moment for Ruggable," said Nicole Otto, CEO of Ruggable. "Our two-piece system changed the way people think about rugs, but consumers wanted something simpler. All-in-One delivers effortless setup, superior washability, and a stylish look for real life. It's designed to be durable enough for busy families and anyone seeking long-lasting quality."

The All-in-One collection launches in two distinct textures: Tufted and Plush. Tufted offers consumer-favourite designs in a one-piece setup ideal for high-traffic spaces, while Plush represents Ruggable's softest, coziest rug ever, available in sizes from 150x215 cm to 275x365 cm, combining luxury with practicality. Both types are machine washable, with flexible designs that remain easy to spot clean.

To celebrate the launch, Ruggable also introduces the Founder's In-House Collection, a capsule of 17 Tufted designs inspired by founder Jeneva Bell's home, blending heritage styles, natural textures, and influences from Persian and Spanish design. Highlight pieces include:

  • Sierra Wheat – a neutral rug with Persian-inspired motifs
  • Soluna Gold & Teal – Turkish-inspired, sun-faded statement piece
  • Santiago Crimson & Light Blue – vibrant heirloom-style design
  • Sevilla Crimson – rich crimson and jade accents

Maria O'Brien, VP of Design, adds: "Our consumers asked for more comfort and less hassle. All-in-One delivers timeless style, effortless care, and a truly elevated rug experience without compromising performance."

Available now, the All-in-One rugs can be purchased on Ruggable.co.uk. The Plush All-in-One is also approved by the Good Housekeeping Institute, underscoring its durability and quality.

Founded by Jeneva Bell, Ruggable continues to expand its washable home textile range, now available across Europe, North America, and Australia, with a focus on practical, design-led solutions for contemporary living.

More information:
Ruggable
www.ruggable.com

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