'Our furniture are not mere pieces of wood, but are part of history being told,' says Christopher Chevreuil, co-founder of Oakâme. At Maison & Objet in September 2025, this philosophy resonated with visitors who came searching for originality, sustainability and authenticity.
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Meaningful opportunity at a quieter fair
'We met with a broad scope of clients, from architects to interior designers and buyers, and the feedback was really encouraging,' Christopher explains. The atmosphere, while smaller in scale, gave Oakâme the chance to engage in more meaningful conversations. 'We had a great spot, people stopped, asked questions, and showed real interest in what we do,' he adds.
One architect with two decades of experience described Oakâme as 'the most refreshing brand she's seen at the fair'. For Christopher, this feedback went beyond a compliment. 'It is always nice to hear these words,' he says, 'because it shows that what we are doing really fills a gap. It keeps you motivated to achieve more and more in this direction, to remain faithful to our DNA while showing something new.'
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Wood as heritage
At the heart of Oakâme's identity lies reclaimed oak. 'We work with limited series of wood, mostly beams from old barns and buildings,' Christopher explains. Each piece is tagged with NFC technology so clients can trace its origin. 'The idea is to allow our customers to travel with the wood and give it a new story.'
This transparency is particularly appealing to B2B partners. 'Companies appreciate the aspect of upcycling and the storytelling behind each piece,' Christopher notes. 'They are also reassured by the fact that the entire process, from sourcing to production, takes place in France, which gives an additional layer of authenticity and trust.'
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New collections, same dna
September also brought product launches. 'We released many new products, new finishings, a mix between raw oak and plain oak.' Alongside tables and benches came a sofa and coffee tables. Yet the guiding principle remains clear. 'The wood is the star, design is secondary,' says Christopher. Shapes stay loyal to the beams' rectilinear forms, but subtle updates, such as rounded corners, ensure modern appeal. Orders confirmed that the approach is working. 'It means we're going in the right direction,' he reflects.
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January 2026: outdoors and hospitality
Looking ahead, Oakâme is preparing for January with a fresh emphasis. 'This edition was focused on indoor, and the next one's going to be more outdoor,' Christopher explains. 'We might release some sunbeds, it's something really asked on the market.' A redesigned sofa for exterior use is also planned.
Equally, the message will be sharpened. 'Maybe we need to emphasise a little bit more the sustainability. Some people associate recycling with poor quality. We want to do great quality with something that was recovered.' The hospitality sector, including hotels, will be a particular focus.
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A lasting message
For Christopher, Oakâme's vision is about more than design. 'Nowadays we buy so many things and it lasts for two years. If you buy once in your lifetime, you're done. You don't need any more tables in the future.' That belief in longevity, rooted in reclaimed wood, is the story they will carry into January and beyond.
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More information:
Oakâme
[email protected]
www.oakame.com
+33 3 65 67 24 07
France
