Despite a -3.8% decline in the French furniture market by March 2025, SoCoo'c achieved a +6.8% growth in the first quarter, highlighting its resilience and market positioning. Operating in the relatively stable kitchen segment, which saw growth between 0% and 5%, the brand offers kitchens that are "100% made in France" at affordable prices, with customisation options and transparent delivery.
© So Coo'c
SoCoo'c runs 207 stores nationwide, providing a seamless customer experience through detailed quotes, 3D visualisations, and comprehensive kitchen plans. Central to its strategy are digital tools such as an online budget estimator and the in-store "Cooki" tool, supporting pricing clarity and simplifying customer decisions. Expert advisors, known as "Kitcheners," guide customers in co-designing their kitchens.
The brand aims to sell over 50,000 kitchens in 2025 and open 20 new stores in France and internationally. Arnaud Allantaz, Managing Director of SoCoo'c, stated that the growth 'demonstrates the power of our model, based on simplicity, transparency and user-friendliness.' By combining accessible quality, digital innovation, and customer-centric service, SoCoo'c continues to stand out in the competitive kitchen market.
Source: www.univers-habitat.eu
