Emma – The Sleep Company has expanded its physical retail network in France with the opening of its ninth and tenth outlets in Épagny, Haute-Savoie, and Augny-Metz, Moselle. The move follows the brand's strong performance in online sales and marks a step forward in its retail strategy.
© Emma
The choice of locations is strategic. Épagny, in the Alpine region, is described as a dynamic area with strong demand for sleep solutions, while Augny-Metz allows the company to strengthen its position in eastern France within one of Moselle's busiest commercial zones.
The expansion relies on collaboration with experienced local partners. In Épagny, operations are led by Antoine Chanaux, a seasoned multi-franchisee with over 20 years in the furniture sector. In Augny-Metz, entrepreneur Sabri Trabelsi brings regional knowledge and early career experience.
According to Antoine Lesecq, head of development for Emma's independent stores in France, the openings reflect the company's mission 'to complement our online success with a personalised and local in-store experience'. Customers are offered dedicated spaces to test the brand's full range of mattresses, pillows and accessories.
With further openings planned before the year's end, Emma is also seeking new partners 'ready to join an innovative and forward-looking brand'.
Source: www.univers-habitat.eu
