From side tables that migrate effortlessly between rooms to objects designed for pets, Oobje is turning heads at Europe's leading design fairs. With Ambiente Frankfurt and BDNY 2025 on the calendar, the Turkish brand is showcasing collections that seamlessly blend style, functionality, and everyday versatility.
Rooted in a fourth-generation family business with 93 years of expertise in working with metal, Oobje draws on a heritage of craftsmanship while facing the future with a contemporary design vision. Today, with a team of around 400 people, the company combines the reliability and capacity of an established manufacturer with the creativity of an evolving design studio.
'Imagine being able to place any furniture anywhere in the house and still look good,' said Emrecan Konyalıoğlu. 'That's what we want to achieve, products that carry our heritage of quality into modern life, designed to be part of daily living, not just decoration.'
© Oobje
New collections for everyday life
Oobje began with smaller objects like candle holders, organizers, and decorative items, and has steadily expanded its vision to include furniture. While stools, chairs, and side tables are still in development, they represent the next stage of the brand's growth, extending its focus on versatile, functional design. Many of the upcoming pieces will be demountable, making them easier to ship internationally while retaining the brand's signature quality and refinement.
'We're focusing on designs that are elegant yet practical, especially for international clients,' explained Emrecan. 'Demountable tables and chairs allow us to offer flexibility without passing on excessive shipping costs to the customer.'
© Oobje
Collaborations shaping the next chapter
A key highlight for the fairs is Oobje's collaborations with designers from Italy, Switzerland, Chile, Turkey, and more, bringing together diverse perspectives to develop new collections that blend functionality with contemporary elegance. These partnerships not only reinforce the brand's global design vision but also contribute to its growing recognition, such as the German Design Award 2025 for the Punos Side Table, which exemplifies Oobje's ability to merge heritage craftsmanship with innovative, everyday usability. In addition to this, Oobje was also honored with the German Design Award in 2024, further underscoring its consistent design excellence.
Additionally, Oobje is working on its pet collection, reflecting the brand's commitment to functional, stylish objects that enhance everyday domestic life while continuing to expand its lifestyle offerings.
© Oobje
International growth
While Oobje continues to grow within Turkey's domestic market, its participation in European fairs is part of a strategic plan to find long-term B2B partners. Each fair provides a platform to showcase products, receive feedback, and build relationships with distributors who align with the brand's commitment to quality, ethics, and adaptability.
'We're here for the long term,' said Emrecan. 'These fairs allow us to meet the right partners and introduce our products to homes around the world, not just as decorative items, but as functional, enduring pieces.'
© Oobje
More information:
Oobje
[email protected]
www.oobje.com
Turkey
