A surge in urbanisation and construction projects across Africa is driving unprecedented demand for high-quality furniture, and Turkey is stepping in to meet it. With its advanced manufacturing capabilities, competitive pricing, and strong design reputation, Turkey has become a leading global supplier, increasingly favoured over higher-cost European and Asian brands.
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At the forefront of this expansion is Asortie Furniture, a 55-year-old luxury brand exporting to 62 countries. The company has become the first name many African clients think of when sourcing high-end furniture, already delivering to countries including Nigeria, Ghana, Kenya, South Africa, Tanzania, and Uganda. Asortie also offers door-to-door delivery, assembly, and full-scale interior design services, making the purchase process seamless.
Notably, Asortie has furnished 16 presidential palaces worldwide, reinforcing its reputation as a provider of prestige and longevity under its motto, "Antiques of the Future."
For African buyers, Turkish furniture offers a balance of durability, affordability, and elegance. Brands like Asortie are capitalising on the continent's booming housing and hospitality sectors by offering tailored services, rapid delivery, and climate-appropriate materials.
In short, Turkey's growing role in the African furniture market is more than a trade success — it is establishing a cultural and design bridge, combining Ottoman craftsmanship traditions with Africa's modern living spaces.
Source: www.cbs42.com
