Danish furniture retailer Jysk has launched a dedicated business-to-business sales division in the UK and Ireland. The new team has been created to support business customers and to strengthen the company's ongoing regional expansion.
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Registered businesses will gain access to tailored support, ranging from account set-up and logistics to stock availability, delivery, and financial services. Jysk also confirmed that B2B customers will receive exclusive offers.
Craig O'Neill, international B2B manager for the UK and Ireland, said he was "delighted to bring the JYSK B2B division to life" and noted strong demand from businesses for the retailer's product range. He added that the division will deliver "dedicated and professional support" alongside competitive benefits.
The move forms part of Jysk's broader growth strategy, which aims to position the retailer as the first choice for customers in its markets. The company is prioritising store openings in major European cities and is also investing DKK 2 billion in IT solutions over the next three years to enhance its operations.
Source: www.theretailbulletin.com
