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Inter Link unveils new collections in a bold, immersive showcase on M.O.W. 2025

'Not a showcase of furniture, but complete homes inside the booth'

Founded in 1960, Inter Link has grown into a major force in the European interiors market, combining global production with one of the fastest distribution networks in the industry. At the helm is CEO Martin Link, who took over in 1988 and transformed the company into a leader in ready-to-assemble solid pine furniture.

'We are one of the very few in Europe delivering from our own 100 per cent production,' Martin explained. 'Our factory in São Bento do Sul, Brazil, handles everything from raw pine logs to finished, knock-down furniture, ready to ship worldwide.'

© Inter Link

Rooted in Brazil, supplying Europe
For Martin, Brazil is more than just a production site. 'I've been closely involved in shaping the factory, from technology to processes, and it has become like a second home to me,' he said. Today, the factory employs more than 115 people, producing high-quality furniture from FSC-certified pine, crafted into collections for bedrooms, living rooms, dining, and bathrooms.

Every container is loaded directly at the factory, ensuring full control over quality and logistics. 'We go with the tree at the start and ship it completely knocked down, IKEA style,' Martin said.

© Inter Link

Competing on time
From Brazil to its European warehouses, every step of Inter Link's supply chain is designed for speed and reliability. With over half a million boxes in stock across three European locations, the company guarantees delivery to B2B clients in 21 countries within five days.

'Logistics and speed are at the heart of what we do,' Martin said. 'Having our own production and warehousing lets us offer partners a level of reliability that is rare in the market, so they can plan with confidence and meet customer demand without delay.'

© Inter Link

A big part of M.O.W. 2025
Inter Link has been a long-time exhibitor at M.O.W., the largest furniture fair in Germany. This year, the company will occupy 1,100 square metres in Hall 12, showcasing entire room settings. 'We show homes inside the booth,' Martin said. 'Including decoration, like you live at home. And 92 per cent of what we present will be completely new.'

The fair also doubles as a permanent showroom for Inter Link. 'We don't disassemble afterwards. The booth remains year-round, allowing us to welcome clients at any time.'

© Inter Link

A partner for the future
Looking ahead, Inter Link is focused on new markets. While already serving much of Europe, the company is targeting the UK, as well as the Netherlands, Spain, and Portugal. For buyers, stylists, and designers, the message is clear: Inter Link offers a rare combination of in-house production, extensive stockholding, and rapid delivery across 21 countries.

'Logistics and speed are not about being the biggest or the fastest,' Martin said. "They are about giving our partners confidence that when they commit to a collection with Inter Link, the product and delivery will be there. That's how we grow together.'

© Inter Link

More information:
Inter Link
M.O.W. 2025
Hall 12
September 21-25, 2025, Messezentrum Bad Salzuflen
www.interlink-sas.com
[email protected]
Stefan Frisch, Head of Sales

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