Italian design company SLIDE has strengthened its collaboration with Campari Group's Aperol brand, unveiling a new furnishing element that blends functionality with bold branding. Following the success of their calligraphic bench, the partnership continues with the launch of the Cubo Aperol, to be officially presented at Host Milano from 17–21 October 2025.
© SLIDE
The Cubo Aperol is a versatile piece crafted from 100% recyclable polyethylene. Designed for both hospitality and private spaces, it functions as seating, a coffee table, or a decorative accent. Its geometric silhouette is adorned with Aperol's iconic bottles, while a serigraphed top proudly displays the brand's logo. The earlier calligraphic bench, by contrast, translates Aperol's typographic identity into a functional form. Both pieces are instantly recognisable through their vibrant orange hue, a colour shared by SLIDE and Aperol, evoking conviviality and Italian flair.
The collaboration reflects more than a design partnership, it represents, in the words of the brand, "a story of Italian craftsmanship built around a shared vision of quality, emotion, and strong visual identity."
The project underscores SLIDE's pioneering approach to sustainable rotational-moulded plastic design. With a short supply chain and in-house control of every production phase, the company champions circular economy principles. This model allows SLIDE to deliver customised solutions in shape, colour and graphics for sectors ranging from beverage to fashion, art and hospitality.
By merging design, branding and playfulness, SLIDE and Aperol have created products that celebrate Italian lifestyle while offering architects, designers and hospitality professionals innovative tools for storytelling through interiors.
The new Cubo Aperol will be available for purchase from October 2025, reinforcing the synergy of two internationally loved brands that share a commitment to quality and a distinctive visual language.
More information:
Slide Design
[email protected]
www.slidedesign.it
