Boris Georgiev, sales manager and co-owner of Leticia Mebel Ltd, believes that in today's crowded interior market, experience, quality and logistics are the deciding factors for long-term partnerships. 'Leticia is a family-owned business with over 30 years of experience in manufacturing armchairs, sofas and corner sofas at our factory in Bulgaria,' he explains. Founded in 1993 by his father, the company has steadily grown into a recognised name across the European mid-market.
More than 90 per cent of the company's production is exported, with strong demand in France, the Netherlands and Germany. 'We specialise in producing high-quality corner sofas using fabrics like cord, mega cord, velvet, bouclé and teddy.' Boris notes. Importantly, all fabrics are OEKO-TEX Standard 100 and REACH certified, ensuring that safety and sustainability remain central to production.
© Leticia Mebel ltd
Closed production cycle
Leticia differentiates itself through its closed production cycle, where most design, production and finishing take place in-house. 'This allows us to maintain better control over quality, lead times and consistency.' Boris says. Supported by modern machinery including CNC routers, robot cutters and professional sewing equipment, the company strikes a balance between traditional craftsmanship and cutting-edge manufacturing.
Positioned in the mid-price segment, the brand appeals to customers who value durability and design but do not wish to enter the ultra-luxury category. 'We are not aiming for the mass low-end market, but we want to offer a higher standard of craftsmanship at a fair price.' Boris emphasises.
© Leticia Mebel ltd
Spotlight on M.O.W. fair
Germany's M.O.W. Fair has become a pivotal platform for the company. 'It is a major B2B furniture trade fair focused on consumer-oriented furniture, so we try to show every year our best-selling sofas and corner sofas.' Boris explains. For online retailers and traditional furniture shops alike, the fair provides a chance to see and experience the products in person, something that remains invaluable in an increasingly digital sales environment.
The company views its participation as more than just a showcase. 'We expect direct contact with decision makers, which speeds up deal-making compared to cold outreach.' Boris says. He believes this dynamic can lead to exclusive distribution agreements and partnerships in new regions.
© Leticia Mebel ltd
Looking ahead
In the next five years, Boris envisions Leticia as 'a dynamic, mid-market European furniture brand with a strong presence across both traditional retail and online channels'. He sees trade fairs like M.O.W. as crucial stepping stones in building this reputation and fostering partnerships with designers, agents and distributors across Europe. As Boris summarises, 'quality, consistency and trust, that is what we stand for.'
More information:
Leticia Mebel
M.O.W. 2025
Hall 20, Stand 8
September 21-25, 2025, Messezentrum Bad Salzuflen
[email protected]
www.leticia.bg
