Formula 1® has partnered with Pottery Barn Kids and Pottery Barn Teen to unveil their first-ever children's home furnishings collaboration. This exclusive collection brings the excitement of racing into the rooms of young fans, combining high-performance-inspired designs with modern aesthetics.
© Formula 1
The Formula 1® for Pottery Barn Kids collection features bedding, rugs, décor, and accessories crafted from premium quality and sustainable materials. These pieces are designed to transform bedrooms and playrooms into imaginative, race-ready spaces, igniting children's passion for speed. The collection incorporates a striking palette of racing red, jet black, crisp white, and sleek metallic accents, along with iconic checkered patterns and textured embroidery.
For Pottery Barn Teen, the collection offers racing-inspired details such as statement quilts, modern lighting with tyre and wheel motifs, and rugs that pay homage to the track. These designs blend style with speed, appealing to the dynamic tastes of teenagers.
Emily Prazer, Chief Commercial Officer of Formula 1®, expressed enthusiasm about the collaboration:
"The Formula 1® for Pottery Barn Kids and Pottery Barn Teen collections will bring the thrill of racing into the rooms of young fans who share our passion for speed. This exciting collaboration is a great example of Formula 1 innovating and partnering with leading brands to identify new and creative ways to show up for our fans."
Jennifer Kellor, President of Pottery Barn Kids and Pottery Barn Teen, added:
"Formula 1 represents innovation, speed, and excitement. Our collaboration combines our commitment to sustainability and quality home furnishings with the energy of Formula 1 in a way that feels bold, elevated, and authentic."
This partnership marks a significant step in Formula 1's efforts to engage with its rapidly growing younger fan base, following previous collaborations with brands such as the LEGO Group, Mattel, and Disney's Mickey & Friends.
The Formula 1® for Pottery Barn Kids and Pottery Barn Teen collections are now available worldwide at all Pottery Barn locations.
More information:
Pottery Barn Kids and Pottery Barn Teen
www.potterybarnkids.com
Formula 1
www.formula1.com
