Habitat has launched its first online stores outside France, targeting French-speaking customers in Belgium and Switzerland, as part of a broader European expansion strategy led by Vente-unique.com. This marks the first step following the brand's successful relaunch in France after its 2023 bankruptcy, where it sold 66,246 products and generated five million euros in sales over six months.
© Sylvain Robin | Dreamstime
The retailer offers over 1,100 product references and aims to attract a new generation of consumers seeking sustainable, aesthetic, and accessible design. Habitat plans to roll out websites in additional European countries, starting with major markets such as Germany and Spain, before expanding to other regions and local marketplaces.
Vente-unique.com's experience across eleven European countries is expected to guide Habitat in adapting to different payment methods, delivery systems, and purchasing behaviours, supporting a smooth and scalable relaunch of the brand across Europe.
Source: www.retaildetail.eu
