Bed Bath & Beyond has completed a $10 million acquisition of the Kirkland's Home trade name and related brand assets from The Brand House Collective. The move aims to accelerate the conversion of Kirkland's Home stores into Bed Bath & Beyond locations, increasing the company's national presence and operational efficiency.
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The acquisition also allows Kirkland's Home to enter the wholesale market, extending its nearly 60-year legacy in seasonal home décor and furnishings to independent retailers nationwide, creating a new revenue stream. Bed Bath & Beyond will continue to receive its existing collaboration fee, now including revenue from the wholesale channel.
Marcus Lemonis, executive chairman of Bed Bath & Beyond, said the early success of store conversions reinforces confidence in the strategy and the nationwide rollout. Kirkland's Home's design and product development will expand through both Bed Bath & Beyond stores and wholesale operations, with Amy Sullivan and her team overseeing the growth.
The acquisition reflects Bed Bath & Beyond's broader strategy to grow its national footprint, enhance brand offerings, and leverage the legacy and appeal of Kirkland's Home in both retail and wholesale markets.
Source: www.furnituretoday.com
