As part of its ongoing journey to showcase Italian excellence in feather and down upholstery, Assopiuma turns the spotlight on Zuliani S.r.l., a family-run company with over four decades of expertise. Founded in 1978, Zuliani has grown from a craft-based polyurethane foam business into a trusted supplier of complete components for upholstered furniture.
© Assopiuma
We spoke with Fabrizio Fracon, who leads the company alongside his brother Mauro, about the firm's philosophy and future vision.
From craft to complete solutions
Originally focused on foam processing, Zuliani soon expanded into down and feather products to meet rising demand for comfort and durability. Today, the company highlights down as both a natural, recyclable material and a benchmark for quality.
"Our approach has evolved alongside design complexity and technological innovation," says Fracon. "But our strength remains the same: listening to clients, architects, and designers, and translating their needs into reliable, high-quality products."
The Value of Down
Fracon underlines that the sector is experiencing a steady push towards greater quality and comfort, with investment in product engineering to showcase the "noble qualities" of down. Zuliani stands out for products that carry the Assopiuma label, guaranteeing origin, hygiene, and traceability.
Generational continuity
Rather than a single turning point, Zuliani's evolution has been marked by smooth generational transition, allowing it to navigate shifting markets while preserving its philosophy of quality and service.
Why Assopiuma Matters
For Zuliani, membership in Assopiuma represents a key commitment. "Since 1981, the association has introduced hygiene regulations and high standards for the sector. Supporting its mission means promoting research, sustainability, and global consumer awareness of the values linked to down."
With its combination of craftsmanship, innovation, and responsibility, Zuliani continues to embody the best of Made in Italy upholstery.
More information:
Zuliani
[email protected]
www.assopiuma.org
