Haier Europe has inaugurated a new Haier Boutique at MediaMarkt in Berlin's Alexa shopping centre, showcasing its latest smart and connected home appliances.
© Haier
The concept store provides customers with hands-on access to Haier's premium product range, from modern kitchen solutions to advanced washing systems and other smart home appliances. The in-store team offers personalised advice to help customers select solutions tailored to their needs.
Rogier Volmer, Managing Director Haier DACH & Benelux, said the boutique demonstrates the company's commitment to innovation and customer focus, aiming to make 'the future of smart living tangible for everyone' while establishing sustainable solutions alongside partners.
Haier executives, including key account and regional managers, attended the opening, reflecting the company's strategic focus on enhancing brand presence and customer engagement in Europe.
The store complements Haier's broader European initiatives, which include partnerships with major sporting events and the integration of its DACH and Benelux operations into a single Central Region unit, strengthening the company's market position and operational efficiency.
Source: www.moebelmarkt.de
