Dunelm has reported higher sales and profits in its latest financial year, alongside significant expansion milestones.
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For the 52 weeks to 28 June 2025, sales rose 3.8% to £1.77bn, while pre-tax profit increased 2.7% to £211m. Profit margins remained stable at 11.9% despite inflationary pressures. Digital sales climbed to 40% of revenue, driven by demand for Click & Collect, with gross margin improving to 52.4%.
The retailer opened six new superstores, including its first inner London site, and celebrated the opening of its 200th store. It also entered the Irish market by acquiring the 13-store Home Focus chain and purchased the brand and archive of Designers Guild. Investments included expanding its Made-to-Measure blinds and shutters facility.
Chief executive Nick Wilkinson, delivering his final results before stepping down, said Dunelm had achieved growth by 'helping more customers create the joy of truly feeling at home'. He described the year as one of milestones and praised colleagues for their adaptability.
Looking ahead, Dunelm plans to launch a customer app, open more stores and continue investing in digital and operational productivity as it works towards a 10% market share.
Source: www.retailgazette.co.uk
