Poltrona Frau has inaugurated its first international museum within its flagship store on East Hengtong Road in Shanghai. The Poltrona Frau Shanghai Museum traces the brand's century-long legacy, from its foundation in 1912 to decades of craftsmanship, design, and innovation.
© Poltrona Frau | LinkedIn
The museum features heritage displays, hands-on leather experiences, craftsmanship areas, and a special exhibition by designer Faye Toogood, offering visitors an immersive insight into Poltrona Frau's evolving aesthetic and its engagement with contemporary culture.
The cultural space aims to foster dialogue between China's design community and the wider public, representing a significant milestone in the brand's global expansion.
This new museum underscores Poltrona Frau's commitment to preserving its history while highlighting the craftsmanship and innovation that define its international reputation.
Source: LinkedIn.
