ADA Mindful Living, the Austrian furniture brand renowned for its focus on mindfulness, sustainability, and timeless design, has been awarded the prestigious German Brand Award 2025 in the category "Excellent Brands – Interior & Living." The accolade recognises the brand's bold vision, emotional design, and strategic clarity, placing it among the most impressive brands in the German-speaking world.
© ADA Mindful Living
The award celebrates excellence in brand management. ADA Mindful Living distinguished itself with a clearly defined brand profile, a strong strategic direction, and an emotionally compelling design and communication concept. Competing against over 1,500 entries from 11 countries, the brand impressed an independent jury of branding experts, academics, and business professionals, undergoing a rigorous multi-stage evaluation process.
Margot Wisiak, Director Development & Marketing at ADA, said: "The German Brand Award is a significant and well-deserved recognition and award for the work that the team at ADA, together with our agency 'Des Wahnsinns Fette Beute', has carried out for the new brand."
She added: "ADA Mindful Living stands for a mindful lifestyle, regional quality and timeless design. That we have now been internationally recognised for this vision is especially pleasing. A big thank you to everyone who accompanied this project with passion, creativity and courage – because great brands don't just happen."
The German Brand Award jury highlighted the brand's consistent execution of its relaunch:
"ADA, Austria's leading upholstered furniture producer, has realised an impressive brand project with the introduction of ADA Mindful Living. Through the transformation into a purpose-driven brand focused on mindfulness, design and sustainability, a clear differentiation is achieved. The strategic repositioning unites all activities under a single brand and consistently targets a consciously living audience. The combination of timeless aesthetics and sustainable production underlines the brand's ambition to promote a decelerated lifestyle. This holistic approach convinces on all levels and sets a new benchmark for brand work in Interior & Living."
Following its recognition with the Styrian Marketing Award in autumn 2024, ADA Mindful Living's German Brand Award confirms the power of collaborative, strategic brand development. Agencies including Des Wahnsinns Fette Beute GmbH, Triljen GmbH, Vogelsänger Studios and Days at Reef played a central role in the brand strategy and implementation.
The German Brand Award, organised by the German Brand Institute and the Rat für Formgebung, is among the most respected branding awards in the German-speaking region, celebrated internationally for highlighting brands with clear strategy, compelling design, and consistent communication.
More information:
ADA Mindful Living
[email protected]
www.ada.at
