Luxury British bedmaker Vispring, renowned for its handcrafted sleep solutions since 1901, has launched a refreshed global website as part of a wider brand evolution aimed at enhancing its connection with discerning customers worldwide. This marks the first digital update in six years and coincides with new showroom openings across Europe and the US.
© Vispring
NEW FOR 2025 | Boucle Ivory Fabric shown on the Moncorvo Headboard, Triton Headboard shown in Two Tones Ash, Vispring.
The redesign showcases Vispring's refined visual identity, integrating expanded product offerings with a seamless, elevated online experience.
Clare Schifano, Global Marketing Director at Vispring, said:
'Designed with our clients in mind, the new site offers a more elegant and informative experience, telling our story with greater clarity, showcasing our collections more effectively, and helping guide shoppers from inspiration to purchase.'
Key highlights of the website include improved navigation, clearer product storytelling, enhanced retailer locator features, and full mobile optimisation for seamless browsing across devices.
The digital update follows a comprehensive brand refresh earlier this year, described as the most significant evolution in the company's 124-year history. The initiative reflects Vispring's focus on blending heritage and innovation while preparing for its 125th anniversary in 2026.
'At Vispring, we believe a bed is more than just a place to sleep, it's the heart of your home,' Schifano explained. 'This refresh is a celebration of Vispring's legacy as a leading luxury bed brand and to meet the expectations of modern luxury consumers who seek both heritage and innovation. At its core, Vispring is more than a brand, it's a community bound by an unwavering commitment to excellence, care, and craftsmanship.'
The refresh extends to retail environments, with updated store design concepts rolling out internationally, and an enhanced focus on sustainability, continuing the brand's use of natural materials such as British wool, Shetland wool, cashmere, horsehair, and silk.
Founded in London in 1901 and based in Plymouth since 1970, Vispring is the UK's largest luxury bed exporter, supplying to 59 countries and gracing prestigious venues including The Dorchester in London, Princess Yachts, and Gulfstream Jets. The brand has twice received the King's Award for Enterprise in International Trade, in 2012 and 2024.
The new website is live at www.vispring.com, offering a modernised platform that reflects Vispring's enduring dedication to craftsmanship, innovation, and sustainable luxury.
