French e-commerce has confirmed its strong market position, according to the latest quarterly barometer from the French Federation of E-commerce and Distance Selling (Fevad). Data from the second quarter of 2025 shows that "51 million Internet users," representing 80% of the population, made at least one monthly online purchase. While this figure remains stable compared with the previous quarter, it reflects annual growth of 1.4 million new buyers.
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The market hierarchy remains unchanged. Amazon continues to dominate with "39 million unique monthly visitors" and a reach of 60% of French consumers. Leboncoin holds second place with more than 30 million visitors, while Temu strengthens its position in third with 22 million regular users.
Traditional distribution platforms remain competitive, with Booking.com, E.Leclerc, and Vinted securing spots in the top six. Shein marked the most notable rise, climbing to eighth place after adding over 2 million monthly visitors.
The report also highlights a major shift to mobile, with mobile browsing now representing between 70% of activity at Leroy Merlin and over 90% at Lidl, confirming the growing dominance of mobile shopping habits in France.
Source: www.univers-habitat.eu
