Poland, a pivotal player in European manufacturing and furniture logistics, is facing significant challenges amid rising U.S.–EU trade tensions. In 2024, EU exports to the U.S. reached $618 billion, but new tariffs could reduce that by $100 billion, representing up to 0.5 % of EU GDP. Polish exports to the U.S. account for 3.5 % directly, rising to 6 % when indirect flows are included, making the U.S. Poland's second-largest export market after Germany.
The tariff measures are part of broader U.S.– EU trade negotiations and are primarily targeting high-value manufactured goods, including furniture, automotive components, and industrial machinery, intensifying pressure on Polish exporters.
Tariff threats, currently set at a 15 % baseline, could nonetheless impose costs up to approximately 8 billion zlotys (~$2.16 billion) on the Polish economy, affecting exporters and subcontractors, particularly in sectors such as automotive and furniture. The resulting uncertainty is driving companies to reassess supply chains, costs, and strategic partnerships to remain competitive.
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E-commerce
With conventional export channels under pressure, cross-border e-commerce has emerged as a critical alternative. Global online trade is projected to exceed $1.2 trillion in 2025, a 25 % increase since 2022. Online sales channels allow Polish manufacturers to reach new customers, such as in Central and Eastern Europe and Canada, where consumer demand is rising. It also enables targeted marketing campaigns, analytics-driven demand forecasting, and direct engagement with end consumers, which is critical for small and medium-sized enterprises in Poland.
Digital platforms allow smaller manufacturers to scale internationally without heavy infrastructure investment. For well-designed and sustainable Polish furniture, U.S. platforms like Amazon, Wayfair, and others serve as viable sales channels, even amid tariff-related challenges. This shift is enabling companies to maintain revenue streams while reducing dependency on traditional trade routes.
Transformation
The Polish furniture and interior market is undergoing a significant transformation, driven not only by external trade pressures but also by evolving consumer demands and technological innovations. Traditionally focused on mass production and cost competitiveness, manufacturers are increasingly prioritising design-led, sustainable, and high-value products to differentiate themselves in both domestic and international markets
Companies are investing in modernised production systems, including automation and flexible manufacturing, allowing them to adapt more quickly to changing order volumes and customised designs. Sustainability has become a core component of product development, with increased use of eco-friendly materials and energy-efficient processes.
Manufacturers are responding by focusing on digitalisation, operational efficiency, and market diversification. Expansion into Central and Eastern Europe, Canada, and parts of Asia, combined with integrated e-commerce solutions, is helping Polish companies maintain customer engagement and market share.
Source: CGTN, Trade Gov PL, Bastille Post Global
