B&B Italia has opened a new monobrand store in Seoul in partnership with Duomo. Situated in Hakdong, Gangnam's prominent design district, the flagship spans over 1,000 sqm across three levels, offering visitors an immersive experience of B&B Italia, Maxalto, and Azucena collections.
© B&B Italia | LinkedIn
The ground floor features B&B Italia's indoor and outdoor icons, while the first floor is dedicated to Maxalto's modern classic style and a curated selection of Azucena products. The basement focuses on contract-inspired designs.
CEO Demetrio Apolloni stated, "The opening in Seoul is an opportunity to highlight our timeless collections in a city that appreciates design and Made in Italy." The launch represents a strategic move in B&B Italia Group's global expansion, underlining its commitment to innovation, quality, and creativity.
The Seoul flagship combines the brand's design heritage with an interactive retail concept, aiming to enhance customer engagement and showcase Italian craftsmanship to a key international market.
Source: LinkedIn.
