MillerKnoll has relaunched its Eames Molded Plastic Dining Chair with a focus on sustainability, using 99% post-industrial recycled plastic. The refreshed design is available in new colours, upholstery options, and, for the first time, a non-upholstered version suitable for high-use settings. The move underscores MillerKnoll's commitment to both design innovation and environmentally conscious manufacturing.
© MillerKnoll
The company aims to leverage such product updates to strengthen brand appeal across commercial and consumer markets. Analysts note that while the chair refresh may bolster long-term brand value, short-term revenue growth remains dependent on expanding retail offerings amid macroeconomic volatility.
MillerKnoll has also restructured its credit facilities and refinanced term loans to support operational flexibility. The company forecasts $4.0 billion in revenue and $293 million in earnings by 2028, requiring a 3.2% annual revenue growth and a $329.9 million increase in earnings from the current negative $36.9 million.
Investors are advised to consider ongoing risks, including asset impairments in the retail segment and margin pressures, despite product innovation and sustainability initiatives. The relaunch of the Eames chair highlights MillerKnoll's strategic focus on design-led growth, positioning the company to navigate market challenges while enhancing its competitive edge.
Source: www.simplywall.st
