Consumer confidence in Denmark has dipped slightly in August, reflecting growing concerns over both the national economy and household finances, according to the latest figures from Statistics Denmark. The consumer confidence indicator now stands at minus 17.2, slightly lower than last month's minus 15.7 and roughly aligned with the six-month average of minus 16.5.
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The decline is attributed to three of the five sub-indicators used to calculate overall consumer confidence, with "consumers' assessment of Denmark's current economic situation in particular falling significantly."
Danes report that the national economy is in worse shape than a year ago, with the indicator at minus 26.3, compared to a six-month average of minus 24.5. Similarly, households feel their own finances have deteriorated slightly over the past year, with the figure at minus 13.0, down from the six-month average of minus 11.1.
Looking ahead, consumers expect continued economic challenges. 'Consumers expect Denmark's economy to deteriorate next year,' with the outlook indicator at minus 25.5, while expectations for family finances are slightly less negative at minus 5.4.
High prices remain a key concern. Consumers report that "prices today are somewhat higher than a year ago", registering 51.8, and anticipate further increases over the next 12 months, with a forward-looking indicator of 35.4. In parallel, expectations of rising unemployment persist, standing at 11.9.
Reflecting caution in spending, Danes continue to delay major purchases, such as televisions and household appliances. The indicator for larger consumer goods remains negative at minus 15.9, consistent with the recent six-month trend.
The survey, conducted by Statistics Denmark in the first half of each month through telephone interviews and online responses with a representative sample of people aged 16-74, highlights the persistent uncertainty in Danish households despite moderate economic fluctuations.
These figures suggest that, as European consumers face rising prices and economic uncertainty, the appetite for discretionary spending, particularly on home interiors, furnishings, and appliances, may remain subdued.
Statistics Denmark will release the next consumer confidence update on 22 September 2025.
More information:
Danmarks Statistik
www.dst.dk
