IKEA Global CEO Jesper Brodin said the Swedish furniture giant is accelerating its India strategy despite global tariff uncertainties that may linger "for a few months". Speaking to CNBC-TV18, Brodin said the company is reshaping its product mix, pricing and value offerings to meet Indian consumers' high expectations while also strengthening local production and sourcing.
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India currently supplies textiles and soft toys for IKEA, with about 30% of products sold locally manufactured. The company aims to raise this to 50% by 2030, with a sharper focus on furniture production. IKEA is also scaling its retail footprint from the current five to six outlets to at least 10–12 before entering a more aggressive growth phase.
Patrik Antoni, CEO of IKEA India, said the brand aims to deliver a "paisa vasool" experience, blending affordability, quality and strong service. Future plans include expanding both online and offline channels and developing new cooking and dining ranges tailored for the Indian market.
Both leaders emphasised that India is poised to become IKEA's fastest-growing market over the next two decades, positioning the country as both a key retail hub and a critical sourcing base for global operations.
Source: www.cnbctv18.com
