Shein is considering relocating its headquarters from Singapore back to China in an effort to gain Beijing's approval for a long-planned stock market listing in Hong Kong, according to Bloomberg News.
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The company, which was originally founded in China, has faced political resistance and regulatory barriers in New York and London. A move to the Chinese mainland is viewed as a potential way to ease approval from China's securities regulator, at a time of heightened tensions between China and the West. Discussions remain at an early stage, with no certainty the relocation will proceed.
Shein's rapid growth continues despite these obstacles. Recent figures show sales in the UK, the company's third-largest market, rose 32.3 per cent in 2024 to £2.05 billion, while pre-tax profits surged 56.6 per cent to £38.25 million. The brand's model of low-cost fashion and constant product turnover has enabled it to seize market share from established rivals including H&M and ASOS.
However, looming policy changes in the US and EU will remove duty exemptions for low-value e-commerce parcels, threatening one of Shein's key logistical advantages of shipping directly from Chinese factories to Western consumers.
Source: www.ehandel.se
