wowWood is the first outdoor luxury furniture brand in the world to design and produce SMART luxury sun loungers and cabanas. Founded just three years ago, the company based in Hungary entered the market from outside the traditional industry, which enabled the introduction of numerous fresh innovations. The product range features 20 unique innovations and is exclusively focused on the design and production of high-end sun loungers and cabanas.
InteriorDaily had an interview with György Mészáros, founder and CEO of wowWood.
© wowWood
What was the most challenging part of developing your SMART outdoor lounger?
'Nobody had ever done this before, so there was no pattern, we had to invent everything ourselves. In addition, the complexity of the furniture and the fact that not only the functionality had to be outstanding, but also the design. We had to be very careful not to let one compromise the other.'
What sets your designs apart from other luxury outdoor furniture brands?
'Most importantly, for us, design is not for its own sake! Almost all the big brands start from design, we start from comfort. We ask the question "What serves the user's greatest comfort?" Then we asked the question "How can this be achieved in a beautiful, elegant design?".
© wowWood
What does your design and production process look like, from concept to delivery?
'The best question that highlights our biggest advantage in the market is that all our products are 100% customisable in every aspect. So much so, that we claim that no two products in the world will be alike!
There are hundreds of different fabrics to choose from, we can change any dimension of the beds, take out or add any feature that the customer wants, but the same goes for the wood, we can make furniture from any wood and we can do any colour for metallic finish.
So, everything starts with assessing customer needs. We don't just sell products; we sell solutions to help you achieve your dreams and desires! Next comes the design stage, where we plan the layout of the beds and create renderings and 3D plans for the customer. We help with every aspect of choosing the right solution.
The manufacturing time is about 8-10 weeks. Then, we manage the entire delivery process, including assembly, worldwide.'
© wowWood
At the Dubai Banyan Tree Hotel.
Dubai Banyan Tree Hotel reordered a beautiful bed for their Signature Villa. Why do you think Banyan Tree Hotel in Dubai chose your product?
'It's relatively simple: on the one hand, they wanted to improve the customer experience, for which they received hundreds of positive feedback, and on the other hand, it's business: our beds could be rented out for double money regarding the former ones.'
What are your plans for expansion? Are there any ongoing talks with other high-end hotels or resorts?
'Yes, we are in ongoing negotiations with major brands in many parts of the world. Our main markets are expected to be USA, GCC region, Southern Europe, South Asia.'
More information:
wowWood
[email protected]
www.wowwood.com
Hungary
