Scandinavian furniture wholesaler House Nordic has nearly doubled its employee base in just two years, growing from 51 to almost 100 staff, following a period of exceptional global growth. In 2024 alone, the company achieved a 35% increase in turnover, driven by rising demand for its broad collection of Scandinavian-designed furniture and home accessories.
Founded in 2016 by CEO Henrik Jørgensen, House Nordic has evolved from a local start-up to a significant international supplier with customers in 49 countries across Europe, North America, Asia, and beyond. The company's product range includes indoor and outdoor furniture, lighting, and home décor, all inspired by the clean lines and natural materials of Nordic design.
'Growth on this scale requires building a strong foundation,' said Jørgensen. 'We have continuously invested in people, attracting talented colleagues and strengthening our organisation to handle the rising order volumes from our expanding global customer base.'
© House Nordic
Henrik Jørgensen, CEO van House Nordic.
Strategic expansion in Asia and Denmark
The company has placed particular emphasis on reinforcing its purchasing and quality control operations in Asia, where a significant portion of its products are manufactured. New team members in the region have been tasked with overseeing quality assurance, ensuring that every piece meets the company's exacting design and durability standards.
At the same time, House Nordic has expanded its Danish operations, increasing capacity in logistics, sales, and customer support to provide faster, more efficient service to clients worldwide.
Leveraging technology for growth
To support its expansion, House Nordic has implemented a range of artificial intelligence solutions aimed at streamlining workflows and improving operational efficiency. AI technology is now used to enhance customer service, automate routine processes, and generate smarter decision-making tools for the business.
'Integrating AI into our operations allows us to serve customers more effectively and to keep up with the pace of demand without compromising quality,' Jørgensen explained.
© House Nordic
Financial performance
House Nordic reported a pre-tax profit of €1.84 million in 2024 – the second-highest in its nine-year history, surpassed only by the record-setting year of 2021.
However, the result landed at the lower end of company expectations, largely due to global shipping disruptions. Persistent security issues in and around the Suez Canal forced vessels to reroute around Africa, extending delivery times from eight weeks to as much as three months and significantly increasing freight costs.
'The shipping delays created substantial additional expenses, and these challenges affected not just us, but the entire furniture industry,' Jørgensen said.
Design philosophy and material focus
House Nordic's design approach is rooted in the use of authentic, natural materials that resonate with customers seeking warmth and character in their interiors. Popular choices include wood with visible grain, stone with a slightly textured finish, and woven fabrics that add tactile depth to living spaces.
'It's not just about aesthetics, it's about how a piece feels in your home,' Jørgensen noted. 'Our customers appreciate materials that tell a story and create a sense of connection.'
© House Nordic
Future outlook
Having reached a scale where simply expanding product lines is no longer enough, House Nordic is now focusing on defining a clear strategic direction for the coming years. The leadership team is in the process of refining the company's mission and vision, which will be announced later in 2025.
'We want to be recognised as one of the most sought-after and respected players in our field. This ambition has many dimensions, from design excellence to operational efficiency, and we're preparing to communicate this more fully in the months ahead,' Jørgensen said.
With a rapidly growing global footprint, strong brand identity, and continued investment in both people and technology, House Nordic is positioning itself to meet rising demand and secure its place among the leading names in Scandinavian furniture design.
© House Nordic
More information:
House Nordic
Rebslagervej 6
5471 Søndersø
+45 31 40 11 88
[email protected]
www.housenordic.dk
Denmark
