These weeks at New Ambiance, everything is once again geared up for the upcoming autumn fair in Beusichem. Literally, everything is being pulled out of the closet. This includes several trips to Romania and Poland for new merchandise. 'We have managed to get our hands on a very interesting collection of dining room tables that we will be presenting in Beusichem,' says Wiebe Bouma of New Ambiance.
© Stella Furniture
Model Alezio. Inset: Wiebe Bouma (New Ambiance), agent of Stella Furniture.
Race against the clock
New chairs are currently in development. 'This is always a race against the clock, but that creates a healthy tension,' admits Wiebe. 'The dates of the autumn fair in Beusichem always present a challenge so soon after the holidays.' However, so amid the hectic pace of developing, checking and logistical planning, Stella Furniture's new collection stands like a house.
Stella Furniture is exhibiting at the Furniture Heart for the 16th time. For New Ambiance a stable partner with whom it is a pleasure to work. 'During the Brussels and Poznań fairs, many models see the light of day and during the autumn fair in Beusichem, we select models that can be a match for the Dutch market.'
© Stella Furniture
Model Onyx.
Universe, Onyx and Alezio
Stella Furniture is bringing a number of new models to Beusichem. Model Universe is one of the novelties. This programme is available in many elements. Many elements can be supplied with a zero gravity relaxation system. The back is equipped with a smart, height-adjustable neck support. This programme can be put together completely with the available configurator.
Model Onyx is also part of the range of novelties. 'A beautiful, sleek, modern recliner,' Wiebe describes. Also equipped with a zero gravity relaxation system. 'The vertical decorative stitching makes the model tough and also makes it passable in a lifestyle setting.'
Alezio is a bold model, admits Wiebe. 'With a model like this, we always take a bit of a risk. Because the masses often don't appreciate small back cushions, this model often ends up in the cute lifestyle boutiques. With this model, on the contrary, we can serve the out-of-the-box customer. You could say that model Alezio has the typical Stella DNA.' The retailer can use the configurator to show interested consumers combinations. With models like Alezio, retailers can differentiate themselves.
© Stella Furniture
Model Univers.
New Ambiance carries two diverse seating collections: JC Living and Stella Furniture. These are two different collections. One complements the other. Both collections can be found in the Furniture Centre, right opposite each other, to the left of Sit Design.
More information:
New Ambiance
Lage Herenweg 92
Marrum 9073 GG
+31(0) 518 411 101
[email protected]
www.newambiance.nl
