The German home electronics market recorded a total revenue of approximately 21.1 billion euros in the first half of 2025, reflecting a slight decrease of 0.9% compared with the same period last year. The figures, drawn from the Home Electronic Market Index (HEMIX) by GFU Consumer & Home Electronics GmbH and market research firm NIQ, suggest continued market stabilisation.
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Performance varied across segments. Large electrical appliances experienced a revenue decline of 1.4%, totalling around 4.6 billion euros, while small electrical appliances achieved a growth of 2.6%, reaching 3.3 billion euros in sales. The HEMIX monitors quarterly developments in Germany based on both volume and value, defining the market as the sum of sales to private consumers.
Experts noted that the overall market remains stable despite differing trends among product categories. Recent years have seen fluctuations, including pandemic-driven surges in demand, but the current figures indicate a relatively steady recovery.
The data reflects a market where some segments continue to expand while others face minor setbacks, underscoring the ongoing adaptation of the German home electronics sector to changing consumer behaviour and economic conditions.
Source: www.moebelmarkt.de
