A European furniture manufacturer has secured a £1.5m funding facility from Praetura Commercial Finance to support strategic expansion, faster product development, and market growth.
© Hydeline Furniture
Operating from Milton Keynes, Hydeline Furniture is known for its contemporary upholstery and the At The Helm brand. The confidential invoice discounting facility allows the company to accelerate product rollouts, respond flexibly to customer needs, and invest in forward-looking initiatives.
Commercial director Michael Sheedy said the funding has enabled the company to "supercharge our commercial strategy", expanding into new product categories, entering new markets, and driving innovation to strengthen retail and trade partnerships.
Since securing the facility, Hydeline has launched new lines of fixed and motion sofas, broadened its offerings into cabinetry and lighting, grown its trade network, and invested in sustainable manufacturing practices.
Ian Taylor of Commercial Sense described the funding as aligning perfectly with Hydeline's commercial momentum, while Praetura sales director Jeff Greenfield highlighted the company's progress over six months as evidence of the impact of combining ambition with the right funding partner.
Sheedy added that working with Praetura has been "seamless" and the facility has already acted as a catalyst for significant commercial wins, positioning Hydeline for continued growth.
Source: www.furniturenews.net
