Leicht Küchen AG has entered into a collaboration with influencer Ayşe Şen, known for her popular Aysen Kitchen platform. The partnership aims to connect with new target groups in an "emotional and authentic" way, generating fresh momentum for the kitchen furniture brand.
© Leicht Küchen AG
Ayşe Şen, who shares bilingual Turkish cuisine recipes, has over 2.7 million followers and is praised for combining tradition with modernity. Leicht describes her approach as aligning closely with its brand values. Her previous collaborations with Bosch, WMF and Villeroy & Boch further support this compatibility.
The campaign launched with a teaser video on 16 July, attracting more than 400,000 Instagram views. In the same period, Aysen Kitchen gained 1,579 new followers, representing 82.8% of all profile visits. The largest audience segment, aged 35–44, falls directly within Leicht's core market.
Leicht sees the partnership as an opportunity to enhance its brand presence and reach consumers in a more personal way, leveraging Ayşe Şen's strong influence and credibility in the culinary and lifestyle space.
Source: www.moebelmarkt.de
